Our approach
We take a deliberately minimal approach to tracking. This Site does not use advertising cookies, tracking pixels, retargeting tags, or third-party analytics that profile you across the web. We do use a small number of strictly necessary technologies, listed below.
What we use
What we don't use
This Site does not use any of the following:
Google Analytics, Meta Pixel, LinkedIn Insight Tag, TikTok Pixel, X / Twitter pixel, advertising retargeting, session-replay tools (Hotjar, FullStory, etc.), or fingerprinting of any kind. We believe a consultancy site should not extract more value from its visitors than it provides to them.
Third-party requests
We load typography from Google Fonts (fonts.googleapis.com / fonts.gstatic.com). Google may receive your IP address and User-Agent as part of any font request. We use the privacy-respecting CSS-based delivery, which does not set cookies. If your jurisdiction requires self-hosted fonts, please write to us and we will adjust.
Your controls
You can clear cookies and local storage at any time through your browser's settings. You can also configure most browsers to refuse cookies entirely; the Site will continue to work without the items above, with the minor inconvenience that consent preferences will need to be re-stated on each visit.
The major browser controls live here: Chrome, Safari, Firefox, Edge.
Changes to this Notice
If we add or remove any technology, we will update this Notice and the "Last updated" date above. Material changes will also be flagged via the Site footer.